Search engine optimization, or SEO, can help you rank higher in Google and get more traffic to your website.
But how exactly does it work? Today, I’m going to explain “How to Rank in Google SEO HACK” [100% Free] you need to know about SEO and how to rank higher on Google using proper SEO practices and Free SEO tools. Let’s get started!
Table of Contents
Know What Your Rankings Are
The first thing you should do is know what your rankings are. The best way to find out is by using Google’s free keyword tool and analyzing what keywords you rank for and where.
That’ll help you identify whether there are any holes in your SEO strategy that need plugging, as well as determine how competitive specific search terms are.
If a keyword isn’t getting many searches (which would translate into low traffic) but ranks high for something that gets decent traffic, then it may be a waste of time focusing on it, especially if those search terms take a lot of effort to rank for organically.
Overall, though, knowing your rankings is an important starting point in fine-tuning your SEO strategy; ignore it at your own peril.
Understand Where You’re Ranking Now
Understanding your current ranking on Google is key. You need to look at a few things:
Who’s ranking above you? How many results are there? What types of terms are they showing up for?
The answers will help you figure out where you’re ranking now, what your competition looks like, and how best to push ahead.
It’ll show you which keywords people are using to find your competitors and then give you suggestions based on those keywords.
Use On-Page Optimization Techniques
The most popular way of getting a website ranked higher on search engines is through Search Engine Optimization (SEO).
SEO can be tricky and is often misunderstood by many. But if you are serious about ranking higher on search engines, then you need to start thinking about ways that will help your site get noticed.
With tools like Google Analytics, it becomes easier for webmasters to track their activities and identify what it is they could do better. Here are some of our best tips when it comes to SEO
• Use Keywords: A keyword is simply a word or phrase used to describe something. For example, fashion is a keyword because it describes what people who are interested in fashion might be searching for online.
If you want to rank high on search engines, then use as many keywords as possible throughout your site. The more relevant words you use, the higher you’ll rank—and that’s all there is to it!
Get Backlinks from Relevant Sites
By monitoring your results—what keywords you’re ranking for, how much traffic you’re getting from search—you can tweak and adjust accordingly.
Pay attention to trends. If you start ranking for SEO Seattle but notice your traffic is really low (or really high), it might be time to pivot on that keyword or shift some of your SEO tactics.
It also helps to track rank at different times of day; in PPC, I find doing so is extremely useful, as people tend to search differently depending on when they do it. This data can help inform your ad strategy.
For example, if you see a dip between 5 p.m. and 6 p.m., maybe you should focus more on ad dollars during that hour rather than during peak morning hours when everyone is watching Jeopardy!
Make your Backlinks From – https://seomachi.com/backlink-maker
Monitor Your Results
If you create a website and can’t figure out why it isn’t generating any traffic, then you need to monitor what is going on. First, monitor who is visiting your site by getting an idea of where your traffic is coming from.
Next, determine what keywords are being used to find your website. You need to see if people are searching for those keywords that you want them to or if they aren’t.
If they aren’t then try and find out why not. Also, look at other websites that are competing for those same keywords so you can see how they rank higher than you do on Google.
LSI Keywords To Your Page
Getting more traffic from search engines is hard work, but it’s not impossible. The key is focusing on long-tail keywords, also known as LSI keywords.
These are keywords that have a lot of silence between them — for example, cat food brand or best organic cat food. Long-tail keywords aren’t broad like cat food, and they can help you improve your SEO efforts and get some additional traffic from searchers who aren’t looking for anything too specific.
And if you use these terms in your content, chances are good that Google will pick up on them and rank your page higher. Here’s how What Is an LSI Keyword? Let’s say you’re selling pet supplies online and want to find new ways to attract visitors.
One way would be to write about general topics related to pets, such as how do I care for my dog? Instead of using those words, look at what people search for most often when buying pet supplies: What Do People Search For When Buying Pet Supplies? A quick look at Google Trends shows us that there are several common searches related to buying pet supplies:
How do I care for my dog? What type of food should I buy? What treats should I give my dog? There is a common thread here — people searching for information about dogs.
MozRank is one of several ranking factors used by search engines. MozRank measures how important a page is within a larger set of pages (in most cases, all pages on your site).
It does so by assigning each page on your site a score that reflects its relevance compared to other pages on your site. This score ranges from 0–to 10 and is expressed as a positive number; it’s often referred to as simply PageRank.
The higher your site’s overall MozRank, the more likely you are to rank well in search results.
Alexa Rank Checker
Alexa’s traffic ranking for a given site. For instance, most sites rank higher on Alexa than they do on Quantcast or Compete due to their method of collecting data (called tracker networks).
Keep in mind that both sites are owned by Amazon, so it may be hard to find an accurate discrepancy between them. The further you scroll down Alexa’s top million list, however, you can start getting more accurate numbers. In fact, we’ve found that Alexa is pretty darn accurate when comparing its rankings with those from Compete and Quantcast.
Free Alexa Rank Checker: https://seomachi.com/alexa-rank-checker
Use these three tools together to get a very clear picture of your site’s audience size and growth potential. You should also check out a tool called Market Share which will show you how many people have visited your site within a specified time period as well as where they came from.
This information can be extremely helpful if you’re looking to optimize your site for conversions since different types of users visit at different times of day, week, etc.
And finally, there’s Hitwise which will give you similar information based on what users search for online instead of where they come from.
You’ll want to use all four tools combined if possible in order to get the most accurate information about who visits your website and why—but even using just one or two provides invaluable insight into how visitors interact with websites similar to yours.
Semantic search is one of two major types of search engines. Semantic search tools index and serve up results based on meaning rather than a list of keywords; they identify words, phrases, and concepts within a given web page.
Because semantic search analyzes content across an entire website, websites using semantic SEO tend to rank higher on SERPs than sites that are merely keyword-focused.
To determine which semantic keywords your site should incorporate, you’ll want to look at your site’s analytics (if available) or consider all text contained in your most frequently visited pages.
In some cases, it may be helpful to hire a professional copywriter who specializes in SEO copywriting. This type of writer will understand how to use popular semantic terms correctly while still incorporating your main keywords.
For example, instead of writing an online marketing company, try a digital marketing agency for small businesses like Codespacesolutions
Improve Your Bounce Rate
While it can be a valuable metric, having a high bounce rate isn’t necessarily a bad thing. In fact, many of your visitors are simply looking for information about your company and then leaving after finding what they need.
This is nothing to worry about as long as you have a strong call-to-action on your landing page. High bounce rates can also be attributable to poor navigation or inadequate site search capabilities.
Page speed check is a must: https://seomachi.com/page-speed-checker
If so, look into making some changes that will make it easier for users to find what they’re looking for; once you have their attention and have them stay on your site longer, you’ll likely see an improvement in other metrics like time on site and traffic levels overall.
If your bounce rate remains high despite efforts to improve user experience, you may want to take a deeper look at what’s causing people to leave.
A low bounce rate (less than 50 percent) is generally considered good practice—anything below 30 percent is even better—but don’t let perfect be the enemy of good.
If improving user experience doesn’t get you where you want to go, try investing in better quality content that appeals more directly to your target audience and creates greater brand loyalty over time. The lower your bounce rate goes, however, and especially if it falls below 20 percent, watch out: You might be experiencing content marketing success beyond expectations!
It’s called SEO because it involves iterative improvements over time. It’s not something you do once. It’s a job that’s never really finished. The opportunities are literally endless.
Find opportunities in the data …update the content …track the rankings/traffic improvement …repeat!