If you’re new to digital marketing, you may be confused about how to go about researching your target market and finding the right keywords for your company website’s SEO (Search Engine Optimisation). Don’t worry; that’s all part of the fun! Here are 7 actionable tips on how to do both of these things effectively. You’ll be well on your way to becoming an expert digital marketer in no time at all!
Table of Contents
1) Focus on Mobile First
Marketing your business on mobile devices is a must. There are many ways to do it, but one thing is clear: mobile-first thinking should be at the core of your digital marketing efforts.
More customers than ever before are browsing in-store, so if you’re not making an effort to support their experience through your website, you’re limiting your ability to market effectively—and missing out on potential leads. If you don’t have a mobile-optimized site, update it now.
If you already have a mobile site, make sure it’s optimized for local searches by adding geo-specific information like location or address details. Also, make sure your content is relevant to users who are searching on mobile devices; in other words, don’t just post desktop content as-is.
Best practices to create a mobile-first marketing strategy?
Here are some of the practices you can take to ensure that your website design, structure, and content reflect a mobile-first strategy.
The first step in creating a best-in-class mobile marketing strategy for a brand is making sure that any content or information marketed to a target audience can be seen accurately on a mobile device.
- Optimize site for mobile
- Optimize content for the user and search engine
- Use responsive design
- Easy and engaging user onboarding
- Integrate with social media
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It includes creating a unique design for mobile devices that can scale to fit the smaller screen size. However, creating a mobile-first process that is unique to the capabilities of mobile devices is more engaging for consumers and puts a creative spin on traditional marketing tactics.
2) Use Keywords in Your Meta Description
When creating your meta description, make sure to use a few of your keywords. This is so important because it’s what draws people in; they click on your search listing when they see what you’re offering that might be relevant to them. Make sure you read our complete guide on getting better search rankings with meta descriptions.
It includes all kinds of information about how to craft better meta descriptions for your content. We recommend using WordPress plugins like Yoast or All In One SEO Pack to help you write good copy for your meta description for Better SEO and Market Research
And remember: The most important thing is to create compelling content that truly speaks to your audience! Don’t try too hard, don’t stuff your meta description with keywords, and don’t create multiple versions of it—just let great writing speak for itself! If you need some inspiration, check out our post What Makes Great Meta Descriptions? 9 Examples That Will Inspire You.
3) Create Thumb Stops with CTA’s
When creating new content for your site, use a consistent and targeted URL structure. For example, if you’re creating an e-book to help with your own brand’s landing page, you may want to include how to make applesauce cake in your title.
Then, when you create that piece of content on Facebook or any other marketing channel (YouTube video), use consistent branding across all platforms by linking back to that same URL with clear value messaging.
This way, if someone sees your YouTube video on making applesauce cake or someone clicks through to read more about how to make applesauce cake on a different platform (such as in a Facebook ad), they will be able to easily find more information about how to make applesauce cake.
4) Start with a Consistent, Targeted URL Structure
In my experience, most businesses do a very poor job at constructing a URL structure that is consistent. This makes it difficult to properly track traffic. In other words, if you have one campaign running through Facebook ads and another running through Google ads, there is no way to know which one is actually working because your URLs are so unorganized.
When developing an SEO strategy, keep in mind that when people click on a link they want to be taken directly to what they were looking for. If your page isn’t optimized or doesn’t deliver what was promised, users will quickly leave and never return.
As such, make sure all of your content links back to your homepage with a clear and concise anchor text phrase. Not only will users be able to find their way back from any of your pages but search engines will love you too!
The same goes for social media – make sure all of your videos lead back home! When using YouTube as part of an integrated marketing strategy remember not only to include keywords in video titles but also tags.
5) Put One New Piece of Content Out Every Week
It can be tempting to sit on new content when you’re trying to figure out whether it’s worth publishing. In general, we advise against that strategy; there are exceptions, of course, but in general, putting one piece of new content out every week will help you engage a larger audience.
Linkedin Marketing is one area that is particularly difficult to get right on your own—and where an expert can really shine. If you want to make sure your LinkedIn marketing gets off on the right foot, consider hiring someone or sending your team through a workshop like Growth Made Easy’s Full-Day LinkedIn Marketing Masterclass.
We offer both training and coaching, which includes a custom LinkedIn profile audit as well as weekly check-ins with our team to keep your efforts moving forward.
The next step is getting some real results!
The trickiest part about LinkedIn marketing isn’t even creating great content or networking with influencers: It’s getting found by people who have never heard of you before!
That’s why having great SEO (Search Engine Optimisation) on your website is so important: You need all those links from other websites pointing back at yours if anyone else is going to find you in search engines like Google! Fortunately, good SEO takes time, not just money.
6) Create an Online Community
If you’re in a niche with a passionate community or have friends who are, see if they’d be interested in building an online presence with you.
They can be your eyes and ears on what’s happening at your trade show booth (or across town) – Hey, did you hear that Company Everyshuttercounts is up to something interesting? We should go check it out! It also never hurts to learn from others who are where you want to be.
Talk with them about challenges they faced when starting out. If you learn from their mistakes and successes, hopefully, yours will come more easily. Another way to connect with people of like mind is through Facebook groups. If there isn’t one already,
You may even find yourself as an influencer as people gather around you to gain insight into a specific area of expertise. Who knows? Maybe next year you’ll find yourself speaking at a conference because someone saw how valuable your community was and reached out because they wanted you to share what you know with other members of their community too! In all seriousness though, communities give us a chance to teach our skills while learning new ones in return – that’s how we get better together – which translates into better results for everyone involved… including us marketers 😉
7) Promote User-Generated Content
One of the most effective ways to improve search engine rankings is to create high-quality user-generated content. It’s true that Google’s ranking algorithm takes into account traditional website metrics like loading speed, on-page optimization, site design, and site performance.
However, a recent study revealed that 53% of users trust information from other sites over information from your own site. A few simple tips can increase your engagement rates, thus boosting user interaction with your own site while increasing traffic overall. If you use YouTube to help drive traffic back to your website, one way to increase awareness is by sharing clips or entire videos with similar titles on Twitter or Facebook.
You can also consider adding links in your video descriptions. By providing links to related content within YouTube itself, viewers are more likely to click through and engage with related content.
This strategy will not only boost your page views but also help generate more leads and sales opportunities. Finally, if you want to see an immediate impact on your business’s bottom line, consider hiring an agency specializing in digital marketing services.
As a company focused exclusively on online marketing campaigns, they are well versed in all aspects of online promotion—from keyword research to social media promotion—and will be able to guide you through each step of creating successful YouTube marketing campaigns.