For many businesses, the concept of relationship marketing can be extremely daunting. It’s not hard to see why; with so many people to keep track of and so much information about each one, it can seem as though you’ll never get it all done in time.
There’s also the fact that relationship marketing takes more time than traditional marketing, and if you’re on a budget, every moment counts when it comes to results.
For these reasons and more, businesses have shied away from relationship marketing—until now.
Table of Contents
What is relationship marketing?
In short, relationship marketing is not something you do—it’s a mindset. It’s a way of doing business that focuses on going above and beyond your customers’ expectations to build relationships.
This can come in many forms: from building personal connections with your customers to following up with a thank you after their first purchase, or even sending them birthday greetings.
By adding more than just transactional value to your customer’s experience, you’ll be able to build strong relationships and loyal customers who will buy from you again and again.
Why use it?
Sendinblue’s e-mail marketing platform has been optimized for relationship marketing, which is one of today’s most effective ways to cultivate customers and drive sales.
Sendinblue enables you to create personalized content through its HTML editor, schedule your messages based on when recipients are likely to be online, and easily follow up with buyers on a specific date and time—all while maintaining contact transparency. With Sendinblue, you can access all of your messaging in one place and improve response rates by 50 percent or more.
The end result? Customers who feel like they know you personally —and that want to do business with you again. Consider it Relationship management 2.0!
How does SendinBlue make this process easier?
The most critical aspect of any relationship-based marketing is tracking and managing your leads. No matter what type of marketing you’re doing, SendinBlue will help you find your customers, nurture them, and build relationships that convert into revenue.
Whether you’re in B2B or B2C business or have a brick-and-mortar store; SendinBlue can be easily integrated with all types of businesses because it is SaaS (Software as a Service).
What does that mean? It means it runs on our servers so there’s no complicated installation required to get started. It means we’re continuously refining and developing new features so you’ll always be using our latest technology.
How do I know it works?
Sendinblue has a suite of integrations with big-name players in business-to-business marketing and sales including Hubspot, Salesforce, Zendesk, and Marketo.
Furthermore, Sendinblue integrates seamlessly with most of these platforms to provide a full suite of relationship marketing tools that any business can use—not just B2B businesses. After all, many small businesses have no way to track their sales leads online right now.
Sendinblue provides a solution that makes it easier than ever for even small companies to stay on top of their prospects and customers’ needs.
Is Sendinblue easy to use?
If it wasn’t, no one would bother using it. At Sendinblue, we place a huge emphasis on simplicity because we understand just how much time you have to dedicate to your email marketing campaigns.
In fact, SendinBlue’s goal is to allow you to create professional-looking emails with very little effort.
We know how difficult it can be to find a tool that doesn’t take hours of training and research before you can even start sending out your messages – which is why we came up with a simple interface that makes it easy for you to send emails in just minutes!
Sendinblue Email Templates
Custom email templates are a game-changer for email marketing. That’s why Sendinblue offers its users two types of custom templates: one based on dynamic content, and another on HTML-like code.
Both options come with preset layouts and styling options while allowing users to make their own changes (if they want).
Dynamic content means that your emails automatically populate with information like an opened or clicked a link or an attachment name based on events in your email sequence.
This means less time writing individual emails and more time building quality relationships. The second template type is perfect for advanced marketers who know what they’re doing when it comes to HTML/CSS coding.
It allows you to insert custom CSS or HTML code into your emails by writing your own code directly inside a text field.
SendinBlue vs Mailchamp
The two most notable players in email marketing are Mailchimp and SendinBlue.
If you run a small business or even a medium-sized one, and your marketing strategy is based on sending emails to your customers, then you need to use one of these tools. However, which tool should you choose? This comparison will help you decide. In terms of pricing, both services are reasonably priced considering their quality.
As for their features, there’s no clear winner here; both offer what matters for modern businesses and allow for easy integration with third-party services like Google Analytics or Salesforce. But does it really matter who offers what feature?
Sendinblue’s Pricing and Plans
Sendinblue has a freemium pricing model, making it possible for anyone to send emails without any monetary commitment. In order to access more advanced features and capabilities, you can upgrade to one of three different plans: Lite ($39/month), Premium ($49/month), or Enterprise ($99/month). (Price shown here may vary)
Their features include real-time analytics and customer relationship management (CRM) tools. On top of that, Sendinblue also offers an API so users can integrate their solutions with other platforms, giving them even more creative control over how they use their accounts.
Sendinblue vs SendGrid
Which is Right for your Business? In many ways, Sendinblue and SendGrid are similar.
They’re both powerful tools to help businesses automate email communication and delivery. But they’re not exactly equal, so if you’re looking to spend a lot of emails (or different types of emails), you’ll need to consider each tool’s strengths and weaknesses before making a decision.
A few key differences While both offer free versions, Sendinblue gives users more opportunities to grow their business on top of that free service—as soon as a customer connects with one channel or database in Sendinblue, they can connect additional channels or databases without paying any additional fees.
This allows customers to create automated flows very quickly; you don’t have to pick between being awesome at marketing automation and keeping costs low; instead, every customer who pays gets an amazing value that also happens to be cheaper than what customers receive from some competitors like Ontraport. If I had $5,000 more dollars in monthly recurring revenue from sending just an extra 50k emails a month I could really increase my company revenues by hiring new employees.
What are the results from using SendinBlue?
SendinBlue’s solution for relationship marketing allows companies to manage their communication workflow and simplify collaboration between departments, clients, partners, and suppliers.
By providing seamless tracking of all your emails, updates, and social media messages, you can easily automate your sales process from start to finish.
When coupled with SendinBlue’s dynamic lead management software tools, you can build an actionable and organized database that will enable you to optimize your lead management efforts. And when it comes time to generate new leads or turn your best customers into brand advocates?
SendinBlue has you covered there too! With just a few clicks of a button, SendinBlue will help you collect customer feedback and improve future communications based on what you hear back from your recipients. Best of all?
Campaign Setup
Sendinblue allows you to send bulk emails to email addresses or contact groups without having to set up a new campaign for each one.
The tool also makes it easy to schedule when emails are sent and track engagement through reports. Additionally, Sendinblue’s drag-and-drop builder lets you create targeted newsletters in minutes by dragging and dropping pre-made sections of your email onto your canvas, which saves time on setup while letting you make visual tweaks on multiple elements at once.
Best of all, Sendinblue integrates with several CRMs—so creating your email templates is painless and doesn’t require any special coding knowledge.
Integrations and Plug-Ins sendinblue
Integrations are a key part of every SaaS business. They allow for seamless sharing and collaboration between multiple applications, resulting in more productive and efficient workflows.
With dozens of integrations already available and hundreds more coming soon, there’s never been a better time to improve your business by choosing Sendinblue as your relationship marketing tool.
If you haven’t yet tried out our innovative email marketing platform, sign up today or contact us here to speak with one of our Account Managers! The integration possibilities with Sendinblue are nearly endless—and growing daily!
But what about email compliance laws?
We’re all familiar with how complicated things can get when it comes to email marketing best practices.
According to several different studies, only 28% of marketing emails are opened and around 25% of them are clicked on (sometimes even less).
What that tells us is that recipients aren’t reading all of our emails, but they are actively making a decision whether or not to interact with them.
This is why being able to re-target users and personalize your message is so critical in relationship marketing. With SendinBlue Email Campaigns, you can take segmentation and target one step further.
How much does it cost to use SendinBlue?
SendinBlue is a SaaS solution that’s accessible through monthly subscriptions.
There are three plans, each suited to different needs: Startup (500 contacts / 1 GB), Growth (10,000 contacts / 5 GB) and Enterprise (50,000 contacts / 20 GB). (May vary)
SendinBlue provides custom pricing for enterprises with more than 50,000 email addresses. The plans start at $39 per month. There’s also a 30-day free trial available so you can get a feel for how things work before making any commitments.
Building a Subscriber List
When you use a tool like SendinBlue, you have to reach out to your list. Remember: If you send an email without building a relationship, your subscribers will forget about you as soon as they click away from your email.
Instead of thinking of it as selling or trying to get something out of them, focus on providing value and only ask for their attention and permission when you have something meaningful to share with them.
Your job is not just to sell—it’s also to build trust and loyalty with each contact. Successful marketing is all about relationships! In every one of your campaigns, make sure you clearly state how long until you’ll contact them again if they don’t respond right now.
The more someone interacts with you and trusts that you’re bringing value to their inboxes, the more open they’ll be to getting in touch with you again in a future email.
The key is to always approach each email message as if it’s coming from someone who doesn’t know what they’re doing yet—because odds are very good that that’s true. We’re here to help!
Marketing Automation for Small Business
SendinBlue is a SaaS solution for relationship marketing. Through a single tool, SendinBlue allows you to automate your communications, save time and money, increase customer loyalty, improve conversion rates, and generate more business.
Customers are able to schedule emails and drip campaigns through dynamic templates or by sending direct emails. They can also choose when and how often they want to send messages based on one-time, daily, or recurring schedules.
Moreover, all emails that are sent can be tracked in real-time allowing companies to see who opens them as well as read receipts on opened emails so that companies know if their customers actually engaged with their message which is a key element of relationship marketing.
Final Thoughts
Everyone knows marketing is an important aspect of business, but few people understand it well enough to use it effectively.
That’s why businesses end up suffering from wasted resources or worse, failure. If you’re on that path as a company or if you have no idea where to start improving your relationship marketing efforts, Sendinblue has got you covered.
Sendinblue is a SaaS solution for relationship marketing and offers everything you need in one place. Contact us today to learn more about our features and how we can help your business build lasting relationships with customers.
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